Friday, December 5, 2014

 

How Google Works: The Rules for Success in the Internet Century 

By Eric Schmidt & Jonathan Rosenberg, with Alan Eagle

How Google Works is an entertaining, page-turning primer containing lessons that Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg learned as they helped build the company.

In their new book, the authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."

Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.

In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS is a new book that explains how to do just that.

Author: Steven Cherry

Director of TTI/Vanguard, “a unique forum for senior-level executives that links strategic technology planning to business success. In private conferences that are part classroom, part think-tank, and part laboratory, its members—corporate and government leaders, entrepreneurs, researchers, and academics—explore emerging and potentially disruptive technologies.”

Twenty years experience as a technology journalist and editor, at the Association for Computing Machinery (ACM), and the Institute for Electrical and Electronic Engineers (IEEE). Founded the award-winning podcast series, Techwise Conversations covering tech news, tech careers and education, and the engineering lifestyle. Teaches an intensive writing class as an adjunct instructor at NYU. Previously taught essay writing and creative writing at The College of New Rochelle.