Feb 16th - Feb 17th 2017
The Ritz-Carlton
San Francisco

Three years ago, Jeff Jonas told a TTI/Vanguard audience that spatial and temporal information was “superfood” for big data. Since then, we’ve seen that borne out; mobility and IoT have made big data bigger and better than before. But as they get bigger, ensuring they’re better becomes ever more challenging.

But big data isn’t the only data of interest. A story is told about Ingvar Kamprad, the founder of IKEA. A business consultant went to his office for an appointment with him and was told he was probably down at the store checkout. Sure enough, he was manning one of the cash registers. The consultant asked why, and Kamprad replied, “This is the cheapest and the most efficient research. I can ask everyone why they choose it and why they didn’t choose it.” IKEA collects plenty of data, but Kamprad needed to complement it with small data.

Big data is in some ways a misnomer; the most useful big-data analyses often involve finding tiny subsets within big databases. And much of it comes from only a handful of measurements, often coming from small devices. Sparse data, probabilistic and fuzzy data, emergent data, and smart data all come together under the ambiguous rubric of small data.

  • Wednesday February 15
  • Thursday February 16
  • Friday February 17
Field Trip

SRI International (formerly Stanford Research Institute)

February 15, 2017

We will be visiting SRI International (formerly Stanford Research Institute), the non-profit research institute at the forefront of many of Silicon Valley’s most remarkable innovations. For 70 years, SRI has shaped the future by creating ground-breaking advances in artificial intelligence, network communications, security, robotics, health, and STEM education. Today, researchers across SRI collaborate with clients and partners to develop solutions to the world’s most pressing problems ranging from cybersecurity, such as recent disruptions of the Internet of Things (IoT), to meeting the challenges of an aging population. At the heart of SRI’s work is a commitment to creating and applying technology to make people healthier, safer and more productive, and a belief that by working together we can invent a better future for the generations to come.

Lab visits will span a range of disciplines: Robotics (MOTOBOT Yamaha-motorcycle-riding humanoid, PROXI walking humanoid, and robotic surgery); a soft-exoskeleton wearable for aging populations; advanced space radar applications; IoT security solutions; and rapid triage of radiation exposure. 


The Ritz-Carlton

600 Stockton Street
San Francisco, CA 94108
+1 415 296 7465

Hotel Reservation Deadline: January 23, 2017

Online Reservations: CLICK HERE for online reservations.

Telephone Reservations: +1 877.266.2050 (toll free). Mention you are with TTI/Vanguard to receive our group rate.

TTI/Vanguard Group Rate: $319/night plus tax

Recommended Arrival Dates: Tuesday, February 14 or Wednesday, February 15 – depending on whether you attend field trip and your location

Recommended Departure Dates: Friday, February 17 

Reservation Notes:
• The group rate is available through January 23, 2017, and is subject to availability. 
• The rate does not include taxes or additional charges that may apply. 
• Check-in time: 4:00 pm
• Check-out time: 11:00 am

Cancellation Policy:
• Should you need to cancel your hotel reservation, you must contact the hotel directly. Hotel cancellations MUST be made by 12 noon two days prior to arrival to avoid one night's room & tax penalty. 
• All changes/cancellations to reservations are the responsibility of the attendee. 

U.S. Government Attendees: You will receive a special link in your conference registration confirmation which lets you make a government rate reservations directly through the hotel’s website.  We are unable to provide the link without an approved registration.  This rate is valid through January 23 or until the government room block fills, whichever comes first. Reservations made after that date are on a space available basis. We recommend booking your room early!  

If you have any questions, please contact the meeting planner, Robin Lockett at +1 310.394.8305, ext. 245 or




San Francisco International Airport (SFO) is located 14 miles/23 km from the hotel. 

Ground Transportation:

  • Taxi: Approximately US$45 one-way. 
  • SuperShuttle or Airport Express: Both USD $17.50 one-way. Reservations are not required between the hours of 7:00 AM–10:00 PM. Go to the Departures Level and look for the area marked "shuttle zone". Super Shuttle has blue vans with yellow lettering and Airport Express has white vans with blue and red lettering. This is a shared ride.
  • BART (train): US$8.10 one-way. Take the airport Skytrain to the BART Station. Any northbound train will stop at Powell Station, which is 6.5 blocks south of the Ritz-Carlton.

​​Oakland International Airport (OAK) is located 19 miles/31 km from the hotel. 

Ground Transportation:

  • Taxi: Approximately US$65 one-way.
  • SuperShuttle or Airport Express: Both USD $57 one-way. Reservations are required and this is a shared ride.
  • BART (train): US$6.80 one-way. Take Air-BART shuttle to Oakland Airport/Coliseum BART station. All westbound trains stop at Powell Station which is 6.5 blocks south of The Ritz-Carlton.


TTI/Vanguard gladly welcomes your guest/spouse to any of our reception/dinner functions. Guests/spouses may attend breakfasts but only after the conference has begun (8:30 am–9:30 am). Please note: Guests/spouses cannot be accommodated inside our conferences, workshops, on field trips, or at our working breakfasts and lunches.


Dress for TTI/Vanguard conferences is business casual.


Internet connectivity, both Ethernet and wireless, will be provided during the meeting.


For questions about reservations and logistics for this event, please contact Robin Lockett at or +1 310.394.8305, ext. 245.