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The Data Age of Hollywood
A breakfast conversation with Stephen DeAngelis
Il Posto, Four Seasons Los Angeles at Beverly Hills, 300 South Doheny Drive, Los Angeles, California 90048
Thursday, July 12, 2018
8:00–8:30AM Breakfast
8:30–10:30AM Meeting


You are invited to join TTI/Vanguard and Stephen DeAngelis for our special event, A Morning of Cognitive Computing. Space is limited; please register soon.

Advances in smart data and artificial intelligence couldn’t come at a better time for the entertainment industry, struggling, as it is, with the shifting consumption habits of today’s consumers. The old adage, “Half the money I spend on marketing is wasted; I just don’t know which half” is more relevant than ever today. When it comes to film P&A spend, that “half” means billions of dollars.

The good news is that we finally have a way to answer which half. Transformational new technologies enable the entertainment industry to connect with their most valuable asset … the Consumer. Hyper-personalized consumer recommendations, driven by the introspection of data, allows for the right content to be offered at the right time, through the right channel at the right price – increasing satisfaction and loyalty.

Until 1948, the vertical Hollywood system, with studios owning their movie theaters, had direct contact with ticket buyers and fans. Today, big data lets studios track everything from the viewing of trailers and movie times to credit-card ticket purchases and sharing reviews of the film across social media.

Cognitive Computing, which is defined as artificial general intelligence plus sophisticated mathematics, lets’ us mine that data for insights that separate the wheat from the chaff, allowing for P&A to be spent on the right “half”.

But, are the purveyors of pop-culture listening?

The studios have a lot to learn from game publishers who were born with digital DNA and collect and harvest the massive data-exhaust that naturally occurs through the daily gaming behavior of consumers. One example is how pre-orders of a new game are used to inform marketing strategies and distribution decisions a year in advance. In fact, retailers rely on these pre-order metrics to inform business decisions.

With an always-on connection to fans and better consumer information to mitigate “spray and pray” marketing, Cognitive Computing can finally bring data science to the art of storytelling.

Stephen DeAngelis is a technology and manufacturing sector entrepreneur and patent holder with over 25 years of experience helping to pioneer the application of advanced cognitive computing technologies and applied mathematics to commercial industries and governmental agencies. As President & CEO of Enterra Solutions, LLC, he developed a cognitive computing platform, the Enterra Enterprise Cognitive System™, providing clients with advanced analytics and actionable insights. He is also CEO of Massive Dynamics, LLC, which provides cutting edge computational intelligence solutions. Stephen is currently the Visiting Professional Executive in Cognitive Reasoning Platforms in the Department of Chemistry at Princeton University. Stephen was formerly a Visiting Scientist at the Software Engineering Institute at Carnegie Mellon University and at the Mathematical and Computational Sciences Directorate at Oak Ridge National Laboratory.

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