2011 conferences
Design As Strategy

Serious Fun

Real Time
Taming Complexity
NextGens Technologies
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Serious Fun
May 3–4, 2011 in Chicago, Illinois


Monday, May 2
7:30 AM
Workshop Breakfast in the Grand Ballroom Foyer, 8th floor meeting area
8:30 AM
Workshop: Gamification: Seriously Fun
7:00 PM
Reception and Dinner
Reception: Grand Ballroom Foyer, 8th floor meeting area. Dinner: Hotel Restaurant, Seasons, 7th floor.

Tuesday, May 3
7:30 AM

Breakfast in the State Room, 8th floor meeting area

8:30 AM
Conference Welcome
Len Kleinrock, TTI/Vanguard Advisory Board
8:40 AM
Conference Overview
Mike Hawley, TTI/Vanguard Advisory Board
9:00 AM

How To Do Things with Videogames
Ian Bogost, Professor, Georgia Institute of Technology and Founding Partner, Persuasive Games

9:45 AM

Experimenting with Fun: Fun with Experimenting
Michael Schrage, Research Fellow, Sloan School of Management Center for Digital Business, MIT

10:30 AM
Break
11:00 AM
Sowing the Seeds for a More Creative Society
Mitchel Resnick, LEGO Papert Professor of Learning Research, MIT Media Lab
11:45 AM

Simulation and Modeling: Beyond Training
Gilman Louie, Partner, Alsop Louie Partners

12:30 PM
Members' Working Lunch in the State Room, 8th floor meeting area
1:40 PM

Gamification and the Enterprise
Gabe Zichermann, Chief Executive Officer, Gamification.co

2:20 PM

Adapting Gaming Technology for People with Disabilities
Mark Barlet, Founder and President, AbleGamers Foundation

2:50 PM

Interest-Driven Learning: Learn to Play and Play to Learn
Joichi Ito, Director, MIT Media Lab

3:30 PM
Break
4:00 PM

Innovation Games: The Seriously Fun Way to Do Serious Market Research
Luke Hohmann, Founder and CEO, The Innovation Games Company

7:00 PM
Reception and Dinner at David Burke's Primehouse, 616 North Rush (at Ontario)

Wednesday, May 4
7:30 AM

Breakfast in the State Room, 8th floor meeting area

8:30 AM
TTI/Vanguard Announcements
8:40 AM

Innovation Games: Assessing Results
Luke Hohmann, Founder and CEO, The Innovation Games Company

8:50 AM
Reflections
Doug Lenat, TTI/Vanguard Advisory Board
9:00 AM
Games Everywhere: Can Videogames Become A Strategic Resource?
Ben Sawyer, Founder, Digitalmill
9:40 AM
The Inner Game
Tim Gallwey, Author, The Inner Game series
10:30 AM
Break
11:00 AM

Solving Complex Problems with Games
Seth Cooper, Co-Creator, Foldit

11:40 AM

Games That Understand and Adapt
Julian Togelius, Assistant Professor, Center for Computer Games Research, IT University of Cophenhagen

12:20 PM

Defying Reality: Using Virtual Worlds to Break Physical Reality in Productive Ways
Nick Yee, Research Scientist, Palo Alto Research Center

1:00 PM
Members' Working Lunch
2:00 PM

Games that Develop Innovation and Creativity in School and the Workforce
David Shaffer, Professor of Learning Science, University of Wisconsin

2:45 PM

Creating Online Experiences
John McCarter, President and CEO, The Field Museum

3:30 PM
Conference Reflections
Bob Lucky, TTI/Vanguard Advisory Board
4:00 PM
Close of Conference

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