2011 conferences
Design As Strategy

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Design As Strategy
February 23–24, 2011 in Los Angeles, California

Tuesday, February 22
6:30 pm
Welcome Reception and Buffet Dinner (dinner at 7:00 PM)

Wednesday, February 23
7:30 AM


8:30 AM
Conference Welcome
8:40 AM
Conference Overview
Nicholas Negroponte, TTI/Vanguard Advisory Board
9:00 AM

The Design of Meaning
Nathan Shedroff, Chair, MBA in Design Strategy, California College of the Arts

9:40 AM

Design Strategy, Influences, and Processes
Frank Nuovo, Founder, Design Studio Nuovo

10:20 AM
10:50 AM
Open-Source Design
Hartmut Esslinger, Founder and frog Fellow, frog design
11:30 AM

Design for the Mobile Experience
Rebecca Allen,
Director, Nokia Research Center Hollywood

12:00 PM

Designing Containers of Collaboration
Eve Blossom, Founder, Lulan Artisans

12:40 PM
Members' Working Lunch
1:40 PM

Design Inspirations from Biology
Sangbae Kim, Assistant Professor, Mechanical Engineering, MIT

2:20 PM

Aesthetic Intelligence and Technological Collaboration: Designers, Artists, and Industry
Alan Labb,
Associate Dean of Technology, School of the Art Institute of Chicago

3:00 PM

Flux: Ethnography and Design in Today’s Shifting Landscape
Maria Bezaitis,
Director, People and Practices Research Lab, Intel Research

3:30 PM
4:00 PM

Architecture, Technology, and Design
Frank Gehry, Architect, Gehry Partners

7:00 PM
Reception and Dinner

Thursday, February 24
7:30 AM


8:30 AM
TTI/Vanguard Announcements
8:45 AM

Nicholas Negroponte, TTI/Vanguard Advisory Board

9:00 AM
Can We Learn How To Design Software Well?
Alan Kay, TTI/Vanguard Advisory Board
10:00 AM
10:20 AM

The Secret Life of Behavior Change
Aza Raskin, Founder, Massive Health

10:45 AM

Design Axioms
Juhan Sonin, Creative Director, Involution Studios

11:25 AM

Design and Transmedia Storytelling
James Spindler, Chief Creative Officer, @radical.media

12:05 PM

Creative Coding, A Future for Design
Casey Reas, Professor, Design | Media Arts, University of California, Los Angeles

12:45 PM
Members' Working Lunch
1:45 PM

Understanding Data
Mark Hansen, Professor of Statistics, University of California, Los Angeles

2:20 PM

Strategic Deployment of New Technologies
Symon Whitehorn, Director of Design Strategy, Eastman Kodak Company

2:50 PM

Visceral Interface: Direct Agency
John Underkoffler, Chief Scientist, Oblong Industries

3:30 PM
Conference Reflections
Bob Lucky, TTI/Vanguard Advisory Board
4:00 PM
Close of Conference

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