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Shifts HAppen
February 23–24, 2010
San Francisco, California

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field trip
February 25, 2010

You Are Not a Gadget: A Manifesto
by Jaron Lanier



Topics include:
• Emerging infrastructures
• "Free"
• Transparency
• Cloud economics
• Open source
• Machine-to-machine interactions
• Distribution models
• Real-time analysis
• Augmented reality

conference overview
New technologies and applications are creating new imperatives, from research and development, to printing and software distribution, to media and content creation, and beyond. In this conference, we’ll explore how upheavals caused by the adoption of networked technologies might affect organizations and entire industries. We’ll examine some of the new digital economics (and economies) that we will inevitably encounter. Where will the control points be, and what are the big risks for large-scale systems and new players? What’s being created, what’s being remade, and what’s being reinvented?

Ten years ago, new technology and applications upended the business landscape and resulted in the dot-com boom and bomb. Today, just about every business model we thought we knew has changed. Disruptive influences are everywhere—some the result of specific actions, others a confluence of unforeseen and unintended consequences. The idea of “free” is gaining traction; what will people pay for and what will they not? How should we measure worth? What are the implications of the cost of communications and storage approaching (but never quite reaching) zero?

More often than not, the value of content lies in its sensitivity to the environment in which it is consumed. Are constant and “real-time” information streaming and measurement for real? Are we prepared to utilize all that data? If social networks break down their walled gardens, what are the implications? Geography, once rendered irrelevant by the Internet, is back in vogue. How will the return of “location” and location-based applications change (and enhance) our lives?

Cloud economics are extraordinary, so why haven’t we all moved there yet? What will we achieve by combining the cloud with mobile broadband? Open-source and free software are reaching into the enterprise, providing robust, stable platforms for application development, data management, office applications, and communications. How different will tomorrow’s desktop be from today’s? Shifts are inevitable in the technology landscape; how will we best manage our response to them?

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Partial list of speakers

Mr. Chris Anderson, Author, Free: The Future of a Radical Price
Mr. Paul Buchheit, Co-Founder, FriendFeed
Ms. Roxanne Christ, Partner, Latham & Watkins
Mr. Larry Downes, Author, The Laws of Disruption
Mr. Peter Eckersley, Staff Technologist, Electronic Frontier Foundation
Mr. Matthew Glotzbach, Director, Product Management, Google Enterprise
Dr. John Hennessy, President, Stanford University
Ms. Krisztina Holly, Executive Director, USC Stevens Institute for Innovation, University of Southern California
Dr. Chris Kelty, Author, Two Bits: The Cultural Significance of Free Software
Mr. Art Kleiner, Editor-in-Chief, strategy+business
Mr. Phil Libin, Chief Executive Officer, Evernote
Mr. Sean Parker, Managing Partner, Founders Fund
Mr. Adam Selipsky, Vice President, Developer Relations, Amazon.com
Mr. Nova Spivack, Co-Founder, Radar Networks
Mr. Bruno Uzzan, Chief Executive Officer, Total Immersion
Dr. Hal Varian, Chief Economist, Google
Mr. Jim Zemlin, Executive Director, Linux Foundation

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