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Generation Techs
July 10–11, 2008
Rome, Italy

REGISTER here
BY June 16, 2008

MIKE HAWLEY previews the conference (pdf) (MP3)

venue
Rome Cavalieri Hilton
click here
for Hotel information

overview  


Topics include:
• Technology design
• New workplace protocols
• Knowledge/skills capture
• New interfaces
• Virtual worlds
• Technological disparities
• New media
• Language
• Free vs. fee

conference overview
Over the next 10 years, most of the one to two billion new technology users will be under 18. Consequently, we’re going to see radical changes in technology and infrastructure development, IP, education, mobility, social networks, the role of advertising, language use on the Internet, and so much more. The young will appropriate technology in new ways, because they don’t know they can't. Meanwhile, older users will do so because they must. Baby boomers reaching their 60s and 70s will demand more accessible and user-friendly technologies and Web sites.

This conference will delve into these two demographics of the user spectrum to examine what we can expect, technologically and socially, from our ever more connected world.

Internet users under 25 consider digital their way of life. They are consummate technological multitaskers. Streaming into the workforce, they type with their thumbs, communicate through countless media, and only occasionally differentiate between work and play. They consume and produce culture. They share knowledge, collaborate over distances, and work with others from diverse backgrounds. Their notions about technology and its use will immediately alter the workplace, as they press for bottom-up technology adoption. Will we see new interfaces? If so, what form will they take? What dilemma will we face with regard to still-prevalent, 20th-century issues such as intellectual property? How will identity and personality be affected?

Today's aging population constitutes the first tech-savvy retirement-age generation. Maintaining their lifestyle, staying mobile, and growing older in a way of their own choosing will be paramount. Intuitive-control features can compensate for some diminishing faculties, but more will be needed. Product designers will incorporate subtle, cutting-edge accessibility features into mass-market products. What technologies can we expect to see that will supplement and enhance human performance? How will older workers function in tomorrow’s workplace? Will they be able to impart knowledge that isn’t digitally captured? With tomorrow’s open platforms enabling us to digitize everything, including relationships, we’ll soon be taking advantage of an enhanced digital workstyle and lifestyle.

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Partial list of speakers

Mr. Dan Adler, Founder, Fanista
Mr. Lucifer Chu, Founder and CEO, Foundation of Fantasy, Culture, and Art
Dr. Urs Gasser,
Director, Research Center for Information Law, University of St. Gallan
Dr. Eszter Hargittai, Faculty Fellow, Institute for Policy Research, Northwestern University
Dr. Sugata Mitra, Professor of Educational Technology, Newcastle University
Ms. Ory Okolloh, Legal and Corporate Affairs Manager, Enablis
Ms. Laurie Racine, Senior Fellow, Norman Lear Center, USC Annenberg School for Communication
Mr. Aza Raskin, President, Humanized
Mr. Leisa Reichelt, User Experience Consultant, Disambiguity.com
Mr. Josh Spear, Co-founder, Undercurrent
Mr. Paul Stamatiou, Founder, Skirbit.com
Mr. Stefan Surzycki, Co-founder, Jooce.com
Mr. Aaron Swartz, Writer, Hacker, and Founder, Reddit.com

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hotel information

Rome Cavalieri Hilton
Via Cadlolo, 101, Rome, Italy 00136

Hotel Website  
Hotel Phone

+39 063 5091

Hotel Fax

+39 063 509 2241

Reservation Deadline Monday, June 16, 2008
TTI/Vanguard Rate 221.00 Euro Single Occupancy / 242.00 Euro Double Occupancy
For questions about reservations and logistics for this event, please contact:
Robin Lockett at
rlockett@ttivanguard.com +1 310.394.8305, ext. 245.

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