Global Threats...
Global Opportunities

NEW FORM/NEW CONTENT
July 17-18, 2007
Barcelona, Spain

Members’ Field Trip
Barcelona Media
July 19

HAL LEVIN previews the
conference (MP3)

TOUR INFORMATION
click here
for information about
Barcelona tours

conference overview
Soon, virtual worlds will merge with geospatial maps that mirror physical space, simulations will become commonplace, and 3-D environments and avatars will take on lives of their own. As these phenomena begin to converge, we’ll see the emergence of new media, an explosion of new content, and a slew of new businesses, in situations that will often surprise (and delight or frustrate) us. At this conference, we’ll consider new communication channels and mechanisms. We’ll ask how the form of what we see in the future will differ from what we see now? What new tools and technologies will provide leverage for organizations? Will content be reinvented, or simply repackaged?

At first, new media seemed like carbon copies of old media. Photography imitated portraiture and landscape painting. Movies started by capturing theater. Television was small-screen movies. Each, over time, became a medium unto itself, strikingly different from its predecessor. Computers at first emulated desktops, printing, and telephony; now, their role is evolving as catalysts for new form and content.

Collaboration tools, blogs, and social networking sites are firmly established product-launch tools. Traditional marketing avenues are giving way to buzz campaigns, and contagious behavior is becoming, well, contagious. Music is being reconfigured, as fans remix and mash up songs and videos in any form they want. Virtual modeling software, very close to a reality, will soon give us the ability to prototype, hack, and customize new and existing products.

Organizations are moving to take advantage of flexible platforms that are available in three-dimensional online worlds. Images may become as commonplace as electricity and the telephone, making documents (and decision-making) smarter. With ever more intelligent devices on the horizon, will content soon become "smart"?

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Partial list of speakers

Mr. Jonathan Attwood, CEO, SwapitShop
Dr. Genevieve Bell, Director, User Experience, Intel Corp.
Mr. Walter Bender, President, Software and Content Development, One Laptop per Child
Mr. Adam Bly, Founder, CEO, and Editor-in-Chief, Seed Media Group
Dr. Siddhartha Dalal, Visiting Scholar, DIMACS Center, Rutgers University
Mr. Fernando Evole, Managing Director, Yelmo Cineplex
Mr. Jonathan Harris, Director, Number 27
Mr. Joichi Ito, CEO, Neotony Co., Ltd.
Mr. Sabir Kahn, Associate Professor of Architecture, Georgia Tech
Mr. Tod Machover, Composer and Inventor
Dr. Jane McGonigal, Lead Designer, 42 Entertainment
Ms. Laurie Racine, Senior Vice President of Strategy and Business Development, Eyespot and dotSUB
Dr. Steven Seitz, Associate Professor, Department of Computer Science and Engineering, University of Washington
Dr. Phil Stenton, Manager, Lifestyle and Technology Integration Department, HP Labs
Ms. Christiane zu Salm, Founder, Euvia Media

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